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A successful society is one where economic activity delivers high levels of sustainable wellbeing for all its citizens. NEF has been researching wellbeing – how people experience their lives and flourish - for over a decade. Our work seeks to understand, measure and positively influence wellbeing, develop ways of integrating it into policy, and promoting it as an alternative measure of progress.
- Since 1970, the UK's GDP has doubled, but people's satisfaction with life has hardly changed.
- 81% of Britons believe that the Government should prioritise creating the greatest happiness, not the greatest wealth.