Executive Summary
This report proves beyond doubt that ethical consumerism is here to stay. Ethical consumption continues to grow rapidly and is far more than just a passing fad. There have been fundamental changes in the way we shop and think about what we buy.
For nef, one of the most exciting developments this year is the emergence of a market for micro-generation. While politicians debate targets, consumers are taking matters into their own hands and responding actively to global climate change. We believe that this demonstrates the case for investment in ethical businesses and the active promotion of ethical consumerism as core strategies for tackling the urgent threats to our environment and well-being.
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Written by
- Laura Vickery
- Melanie Howard
- Petra Kjell
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