19 November 2001

Taking Flight

The rapid growth of ethical consumerism


A nef report on the Ethical Purchasing Index, published with the Co-operative Bank.

Taking Flight

Executive Summary

nef in partnership with The Co-operative Bank, established the first annual Ethical Purchasing Index (EPI). nef measured the value of ethical purchases in a selected basket of goods and the total market in the same categories, comprising 7 key categories of consumer expenditure.

This report describes the process of developing the first annual Ethical Purchasing Index, including the methodology, challenges, and initial results.

 

 

 

 

Written by

  • Deborah Doane

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