Executive Summary
Trading Places produced by nef for London Development Agency finds that the street markets surveyed offer significantly cheaper fresh produce than supermarkets - on average one third the price of that in local supermarkets. The research also found that farmers' markets are broadly price competitive with supermarkets even before the quality of the produce and its provenance is taken into account.
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Written by
- John Taylor
- Matina Madrick
- Sam Collin
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