Trading Places

Trading Places

The local economic impact of street produce and farmer's markets

London's street and farmers markets are a powerful local economic force driving London's local economies, providing affordable healthy food and play a key part in the fight back against Clone Town Britain.

Trading Places produced by nef for London Development Agency finds that the street markets surveyed offer significantly cheaper fresh produce than supermarkets - on average one third the price of that in local supermarkets. The research also found that farmers' markets are broadly price competitive with supermarkets even before the quality of the produce and its provenance is taken into account.